Companies that have embraced shopper marketing as a key component of 360º integrated marketing are growing 50% faster than the categories they operate in”

Deloitte/GMA Shopper Marketing Study

 

SHOPPER MARKETING 2.0

The age of the shopper is here

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The impact Shopper Marketing can have in today’s increasingly challenging marketing landscape makes it a discipline that can no longer be ignored for any brand wanting to win at retail.

We’re talking about a strategic approach to Shopper Marketing that changes the way brands engage with both their shoppers and retail partners to drive positive change to the brand dial and the bottom line.

Overlayed!

Who we are

The Station Agency is a strategic Shopper Marketing agency that creates brand, multi-brand and category led ideas to convert shoppers into buyers at those ‘moments of truth’ when they’re making an active decision about your brand, whether at home, on the go or in store.

Crucially, we sit ‘upstream’ with our client’s other strategic agency partners to develop and deliver joined up thinking and execution through the line.

 

What we do

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We offer our clients an end-to-end Shopper Marketing solution that encompasses internal capability building, the sourcing and application of insight, strategies and ideas seamlessly integrated across the entire shopper journey, and creating joined up business plans with retailers to deliver against shared agendas.



How we do it

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CHANGE ENGINEERING

‘Change Enginneering’ is a proven and robust five-step process that utilises a number of strategic and creative tools to build insight led brand, multi-brand and category Shopper Marketing campaigns.
It is a collaborative process with the client to make best use of their skills and expertise, and can be scaled up or down depending on the size and complexity of the brief.

  • INSIGHT TO STRATEGY
    • ALIGNED AGENDA ACTIVITY

    • SHOPPERMORPHOSIS:

      SHOPPER INSIGHT & IMPLICATIONS

    • SHOPPERMORPHOSIS:

      BEHAVIOURAL TRIGGERS & NUDGES

  • STRATEGY TO IDEA
    • CHANGE IDEA

  • IDEA TO EXECUTION
    • SHOPPERMORPHOSIS:

      EXECUTION PLAYBOOK

TOOLS

Everything we do is insight led. To help we’ve developed a set of tools that bring together consumer, shopper, category and retailer data and insights to inform our work.



 


   

THE STATION LOCAL

THE WORLD OF MARKETING IS CHANGING

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Set against a backdrop of greater competition, increased media fragmentation, more choiceful shoppers and the diminishing efficiencies and effectiveness of mass marketing, more businesses are realising that future growth lies in targeted localisation of marketing.
 
The Station Local helps brands and franchises win in this new world by developing and executing bespoke Local Area Marketing programs, tailored to the specific needs of their business, that improve their capability and confidence to execute effectively.



THE STATION LOCAL SERVICES

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We are a strategic partner for national, regional and local stakeholders and offer an end-to-end Local Area Marketing solution covering Insight & Capability, including customer profiling, segmentation and mapping, Local Area Marketing Strategy & Campaigns, and Digital and Social Media strategy and execution.

A selection of our services are outlined below



 

 

Our culture

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As an agency, we’re only ever as good as the work we create and the people who create it. So we’ve created a few internal initiatives to show both the love they deserve.



FIRST CLASS
Sometimes it’s good to stop and smell the roses. So once a year we’ll come together to celebrate the great work
we’ve been fortunate enough to produce and pit cross-functional teams head to head to win the
highly coveted ‘First Class’ trophy.

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WORK WITH US

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We are currently recruiting at all levels across planning, account service and creative. So if you are interested in working with us, send your CV or folio to the email address below.


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jobs@thestation-agency.com

NEW BUSINESS ENQUIRIES

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We would love to help you with your Shopper Marketing and Local Area Marketing challenges. Please get in touch with Adrian Richards at adrian@thestation-agency.com

 

CONTACT US

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change@thestation-agency.com
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02 8038 4900