Grow household penetration by convincing Australians that V8 is a great tasting juice and an easy way to get more veggie goodness in their day.
V8’s one serve of fruit and one serve of veggies in every glass is a unique offering vs. its competitors.
Shoppers try to be healthy but busy lifestyles lead them to look for smart shortcuts.
Shoppers feel choosing to be healthy shouldn’t mean compromising on taste.
Create a ‘Juiceology Bar’ where shoppers can experience the great fruit taste and veggie goodness of V8 for themselves.
Over 750k samples distributed.
Secured incremental displays.
Significant sales uplift in both Coles and Woolworths.