SANITARIUM

GO PROUDLY NOOD

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  • CHALLENGE

    Create a brand led shopper marketing campaign that launches the new Naturally Nood wholefood bars into grocery and P&C.

  • INSIGHT

    1 in 3 shoppers think healthy snacks are boring.
    Shoppers want a snack that tastes great, without the guilt.
    1 in 2 shoppers don’t believe health food bars are good for you.

  • IDEA

    Throw off the guilty snacking shackles and go ‘proudly NOOD’ in your day with NEW Naturally Nood Wholefood Bars.

  • CHANGE

    Already outperforming the market leader in Woolworths.
    Baseline units exceeded targets in Coles.
    Extensive ranging in Woolworths Petrol and Caltex stores.
    7-Eleven have delivered nearly double the rate of sale vs. category benchmarks.