Create a brand led shopper marketing campaign that launches the new Naturally Nood wholefood bars into grocery and P&C.
1 in 3 shoppers think healthy snacks are boring.
Shoppers want a snack that tastes great, without the guilt.
1 in 2 shoppers don’t believe health food bars are good for you.
Throw off the guilty snacking shackles and go ‘proudly NOOD’ in your day with NEW Naturally Nood Wholefood Bars.
Already outperforming the market leader in Woolworths.
Baseline units exceeded targets in Coles.
Extensive ranging in Woolworths Petrol and Caltex stores.
7-Eleven have delivered nearly double the rate of sale vs. category benchmarks.