DIAGEO

STEEPED AND STIRRED

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  • CHALLENGE

    Increase sales and visibility in high end, high energy venues by inspiring bartender recommendation of Bulleit Bourbon.

  • INSIGHT

    Drinkers are likely to continue purchasing the drink they start the night with for their next few rounds so winning ‘First Drink’ is key.
    Bartender recommendation is hugely influential in driving sales.
    Premium bar owners are reluctant to display heavily branded POS in their venues.

  • IDEA

    Take the Bulleit brand steeped in history and stirred by the passion of its founder Tom Bulleit, and challenge bartenders to go head to head and steep and stir their own version of a classic Mint Julep.

  • CHANGE

    Significant uplift in sales volume and number of participating venues.