CAMPBELL ARNOTT'S

VITA WEEK

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  • CHALLENGE

    Create a brand led shopper marketing campaign to get Vita-Weat into more ‘aspiring health enthusiast’ shopper’s baskets.

  • INSIGHT

    Our shoppers are looking to add simple, convenient, tasty and healthier options to their weekly snacking repertoires.
    They lack knowledge on our product’s ingredients and health benefits.
    At a category level, they’re avoiding the snacks and biscuits aisle due to perceived negative health connotations.

  • IDEA

    Inspire shoppers to makeover their weekly snacking routine and supercharge their day with the sustained energy of Vita-Weat 100% natural wholegrain goodness.

  • CHANGE

    Significant baseline growth in Coles and Woolworths.