Create a brand led shopper marketing campaign to get Vita-Weat into more ‘aspiring health enthusiast’ shopper’s baskets.
Our shoppers are looking to add simple, convenient, tasty and healthier options to their weekly snacking repertoires.
They lack knowledge on our product’s ingredients and health benefits.
At a category level, they’re avoiding the snacks and biscuits aisle due to perceived negative health connotations.
Inspire shoppers to makeover their weekly snacking routine and supercharge their day with the sustained energy of Vita-Weat 100% natural wholegrain goodness.
Significant baseline growth in Coles and Woolworths.