The power of
emotional resonance
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Hearing Australia was unveiling a ground-breaking new line of advanced hearing aids, designed with state-of-the-art technology that could be tailored to individual lifestyles.
The challenge lay in crafting a campaign that could effectively convey the functional benefits of the technology in a way that was meaningful and memorable to the audience’s spirited lives.
Continuing from the success of the 75th birthday campaign, it was imperative to consistently use strong brand cues to instantly link the campaign with the brand.
Recognising the effectiveness of emotional campaigns, the strategy aimed to infuse the campaign with genuine emotional clarity as research indicates that emotionally resonant campaigns are 1.5X more effective at conveying a perceived difference.
This approach balanced delivering functional messages with emotive storytelling to evoke a strong emotional response with clear emotional clarity.
Immersing itself in the realm of emotional storytelling, the campaign embraced a playful and vibrant tone, effectively dismantling stereotypes and celebrating the vibrant lives of Australians with hearing difficulties. This marked a pivotal moment in redefining perceptions of those who use hearing devices, showcasing how they can embrace life to its fullest.
The entertaining campaign maintained a positive and optimistic focus, capturing those authentic moments profoundly enriched by the life-changing hearing aid technology.
Campaign is currently live and we’re awaiting results. However, early signs are very promising with an already 10% uplift in enquires.
Harnessing a category entry point and distinctive assets for success
Outperforming the market by applying the proven laws of effectiveness
The compound effect of driving both mental & physical availability
Driving brand growth through a brand platform with an occasion at its heart
Suite 7 & 8, 13-29 Nichols Street, Surry Hills, NSW 2010
